Ich bin oft mit der Fokker geflogen.
Und heute kämpft die Regierung darum, einen Flieger auf die Piste zu bringen. Seit mehr als einem Jahr. Lufthansa Consulting soll helfen.
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Air Service Development for Swaziland
Air Service Development for Swaziland
23.10.2017
The Swaziland Civil Aviation Authority (SWACAA) recently commissioned
Lufthansa Consulting to boost air services at the new King Mswati III
International Airport (KMIII I.A.) in the Kingdom of Swaziland, a sovereign
state in Southern Africa.
At present, air traffic in this region is concentrated on routes to/from
Johannesburg in neighboring South Africa and there is a lack of services to
other destinations. This highlights the need for improved air travel links to
South-Eastern Africa. SWACAA’s objective is to approach airlines and convince
them to operate to/from KMIII I.A. as well as to increase the number of
visitors to Swaziland.
At the outset, Lufthansa Consulting conducted a thorough market potential
analysis including market sizing, growth forecasting, stimulation potential and
research into opportunities – evaluated with respect to the evolution of
socio-economic indicators. The experts identified potential new routes and
performed a detailed assessment of the market. They then developed sophisticated
route studies and gained valuable insights into market opportunities for
targeted airlines to launch new services to Swaziland.
The consultants provided effective guidance on an Air Service Development
(ASD) program for SWACAA to attract new services and support the initial
operations. Furthermore, they demonstrated their professional expertise with
regard to airline networks and fleet management, which is key to the success of
such a program. In addition, Lufthansa Consulting carried out training measures
for its client on ASD and aviation marketing.
SWACAA and Lufthansa Consulting jointly contacted with airlines in the
region with a view to opening new routes to Durban, Cape Town and Harare, as
well as introducing new frequencies on the Johannesburg route and launching a
link to an African hub. In order to support the introduction of the new routes,
the partners will implement a state-of-the-art ASD program, including incentive
schemes to facilitate the initial phases of the operations as well as tailored
marketing support to stimulate traffic at targeted airlines.
“The Swaziland Civil Aviation Authority is proud to be associated
with such a globally reputed company as Lufthansa Consulting. Their
professionalism in approaching each problem is second to none,” said Solomon
Dube, Director General of the Swaziland Civil Aviation Authority. “Swaziland is
faced with a unique problem of having a very low demand for air traffic
services. Currently very few travelers use air transport, yet the potential is
very promising. People have the desire to fly, especially to and from the SADC
region. They are currently inhibited by the high cost of air services available
for similar stage lengths in other countries. It is our belief that Lufthansa
Consulting’s intervention in the systematic development and implementation of
the ASD will yield the desired results in the near future. This will be in the
spirit of the Yamoussoukro Decision, which foresaw increased and affordable
intra-African air transportation.”
Lufthansa Consulting has longstanding, extensive expertise in conducting Air
Service Development and traffic forecast projects with highly regarded
international airlines and airports worldwide. As one of the leading
international transportation consultancies in Africa with numerous projects in
the region, the company has an excellent understanding of the Swaziland market.
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